Responsibilities:
Product Launch:
- Oversee product development from start to finish.
- Collaborate with global/regional teams on product development and business enhancement.
- Coordinate with central teams on product updates, pricing, and features.
- Develop and execute go-to-market strategies.
- Represent the market in ASEAN-wide updates and share best practices.
- Create and implement marketing launch plans, including communication plans and events.
Product Expertise and Customer Focus:
- Analyze product performance data and identify improvement opportunities.
- Stay ahead of consumer trends and analyze competitors.
- Develop and validate training materials for sales teams.
- Collaborate with the CRM team to enhance customer engagement and loyalty.
Brand Strategy and Execution:
- Develop overall brand strategy, target audience, and product positioning.
- Provide input for retail marketing programs.
- Propose effective marketing approaches and channels.
- Lead marketing teams to develop and execute marketing plans.
- Oversee content development and asset production.
- Measure and report on marketing campaign success.
Agency Management:
- Collaborate with agencies to ensure effective branding and messaging.
Tasks handled by Central/Regional Teams:
- Develop key nameplate launch strategies.
- Develop creative assets to support local markets.
- Recommend big ideas, activations, and initiatives.
- Manage strategic partnerships at the ASEAN level.
Qualification:
Education and Experience:
- Bachelor's degree in Business Administration, Marketing, Sales, or related field. Master's degree preferred.
- 5-7+ years of experience in marketing, sales, or related field within a fast-paced industry (e.g., consumer goods, manufacturing, logistics), with a focus on automotive.
Skills and Competencies:
- Strong understanding of business planning, branding, consumer insights, media planning, and creative asset management.
- Knowledge of Vietnamese consumer behavior in the automotive industry.
- Strategic thinking, analytical skills, and excellent communication and presentation skills.
- Attention to detail, proficient in Microsoft Office Suite, and familiar with sales and marketing software.
- Knowledge of the automotive industry, market segmentation, and Vietnamese government policies.
- Proactive, results-oriented, and a team player with strong interpersonal skills.
Send your CV to: minh.nguyen@ev-search.com (Mr. Minh Nguyen)
