Brand Manager

1. Role Overview

This role is responsible for leading brand and therapeutic area management by developing and executing strategic and operational marketing plans to achieve business objectives. The position combines strong commercial acumen, customer insight, and cross-functional collaboration to drive brand growth, launch readiness, and sustainable performance.

The role owns brand P&L management and ensures alignment between marketing strategy, execution, and broader business priorities.

2. Key Responsibilities

Brand & Marketing Strategy

• Develop and execute brand strategies and annual marketing plans aligned with business objectives

• Define brand positioning, narrative, and KPIs to guide strategic direction and performance tracking

• Anticipate market trends and competitive dynamics to inform brand direction and opportunity identification

Brand Plan Execution

• Translate brand strategy into integrated marketing campaigns across multiple channels

• Prioritize customer needs and design value propositions that enhance the customer journey

• Lead tactical execution including timelines, materials development, internal training, and field enablement

• Ensure timely and high-quality delivery of promotional activities aligned with brand imperatives

Digital & Omnichannel Marketing

• Develop and execute digital brand strategies to enhance customer engagement and operational effectiveness

• Leverage digital channels such as websites, interactive tools, email, remote engagement, and search marketing

• Analyze channel performance and optimize campaigns based on data-driven insights

Insights & Analytics

• Analyze market research, internal data, and customer feedback to generate actionable insights

• Collaborate with key stakeholders and customer-facing teams to deepen understanding of customer needs

• Apply advanced analytics to evaluate campaign impact, brand performance, and return on investment

Cross-functional Collaboration

• Work closely with sales, medical, regulatory, legal, finance, and supply chain teams to ensure aligned execution

• Coordinate with external partners and agencies to deliver personalized and compliant marketing initiatives

• Ensure all activities comply with internal policies, regulatory standards, and industry codes of practice

Project & Budget Management

• Manage project scope, budgets, timelines, and deliverables across multiple initiatives

• Conduct robust financial planning, forecasting, and budget control for assigned brands

Leadership & Ways of Working

• Influence without direct authority through strong business acumen and stakeholder management

• Build effective cross-functional partnerships and collaborative networks

• Apply sound judgment, creativity, and resilience in complex and fast-paced environments

• Demonstrate accountability, urgency, and continuous improvement mindset

3. Qualifications 

• Bachelor’s degree required; scientific or life sciences background preferred

• 3–5 years of experience in the pharmaceutical or healthcare industry, including at least 1 year in marketing or adjacent roles

• Experience in biologics, immunology, or specialty therapeutic areas preferred

• Strong analytical capability with the ability to translate data into strategic decisions

• Proven experience developing and executing innovative marketing plans

• Solid project management skills with attention to detail and delivery discipline

• Strong communication, presentation, and stakeholder engagement skills

• Experience working within matrix organizations and managing complexity under time pressure

• Knowledge of regulatory and compliance requirements governing pharmaceutical marketing

Preferred Qualifications

• Advanced degree (e.g. MBA, PhD)

• Prior professional marketing or brand management experience

• Launch experience is an advantage

• Strong proficiency in Excel and PowerPoint

HOW TO APPLY: Please send your CV to the consultant in charge:

Mr. Tay Doan

E-mail: tay.doan@ev-search.com

All applications will be considered without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any other non-merit factor.