Location: Hanoi, Vietnam
We’re looking for a Brand Marketing Manager who thrives at the intersection of strategy and creativity. In this high-impact role, you'll be the driving force behind brand success—leading exciting vehicle launches, executing powerful marketing campaigns, and influencing how consumers experience a global leading brand.
What You’ll Be Doing:
1. Product Launch & Lifecycle Management
- Serve as the end-to-end product owner for assigned vehicle lines—from early concept phases to post-launch growth.
- Coordinate closely with global and regional teams to ensure Vietnam’s market needs are reflected at every stage of product development.
- Lead the development and execution of the Go-to-Market (GTM) strategy including pricing, product features, marketing narrative, and rollout planning.
- Own and deliver a comprehensive Marketing Launch Plan, including:
- Integrated communications (ATL, BTL, digital)
- Launch events and roadshows
- Test drive and experience activations
- Dealer engagement and readiness
2. Customer Insight & Data-Driven Decision Making
- Regularly analyze product performance, competitive landscape, and consumer behavior to identify market opportunities and gaps.
- Leverage data from internal and external sources (e.g. CRM, research reports) to build customer-centric marketing strategies.
- Work closely with sales teams and dealer networks to understand frontline feedback and integrate it into campaign planning.
- Validate and support creation of sales enablement materials to ensure consistent product messaging.
3. Brand Strategy & Marketing Execution
- Define and own the brand vision, value proposition, and tone of voice for each model in the local portfolio.
- Develop and execute brand-building initiatives that drive awareness, preference, and loyalty.
- Lead cross-functional teams to plan and execute:
- 360° integrated marketing campaigns
- Tactical retail campaigns to drive showroom traffic and sales
- Partnership marketing with lifestyle, tech, or content partners
- Brand activations and influencer collaborations
- Monitor and evaluate campaign effectiveness and ROI, and optimize based on performance.
4. Agency & Partner Collaboration
- Work closely with creative, media, digital, PR, and event agencies to ensure consistent messaging and execution quality across all touchpoints.
- Provide clear briefs and manage campaign timelines, budgets, and KPIs.
- Coordinate with regional/global teams on centralized creative assets, toolkits, and best practices.
- Localize regional/global brand strategies while maintaining alignment with global guidelines.
5. Regional Alignment & Best Practice Sharing
- Act as the local market voice in regional forums, providing input into ASEAN/global campaign planning and product development.
- Share Vietnam market insights, campaign results, and learnings to enhance regional collaboration.
- Leverage regional partnerships (e.g., with Meta, Google, TikTok) and participate in pilot initiatives that can scale locally.
What You Bring to the Table:
- Bachelor’s degree in Marketing, Business, or a related field (Master’s is a bonus).
- 5+ years of hands-on experience in brand management—FMCG is ideal, but not mandatory.
- Deep understanding of Vietnamese consumers and the marketing channels that move them.
- A blend of creative spark and data-driven decision-making.
- Strong stakeholder management and project leadership chops.
You’ll Fit Right In If You Are:
- A self-starter who loves owning projects and seeing them through.
- Collaborative, agile, and open to new ways of thinking.
- Passionate about the future of mobility and creating unforgettable brand experiences.
HOW TO APPLY: Please send your CV to the consultants in charge
Email: minh.nguyen@ev-search.com
All applications will be considered without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any other non-merit factor.
