Coc Coc outperforms Firefox and Safari in terms of usage and preference
Most Vietnamese web users prefer to use Google Chrome on both PC and mobile devices. The cross-platform web browser, introduced by Google in 2008, is considerably simple and secure, allowing users to take control of their browsing data and customize privacy preferences.
But a new report by Decision Lab showed that made-in-Vietnam Coc Coc is rising fast in terms of usage and favorability among local users. Decision Lab tracked the web browser market’s development in Vietnam for mobile and PC users in the first quarter of 2022 and saw the homegrown web browser’s improvements.
Among the crowded web browser landscape in Vietnam, Coc Coc holds itself as the second-most popular desktop web browser, next to Google Chrome, the report read. Considering the fact that Coc Coc is not a default browser for any operating system, ranking second to Google Chrome and surpassing Firefox and Safari is a significant achievement.
Decision Lab’s “The Connected Consumer” report revealed that Coc Coc is used by 41% of surveyed users. Google Chrome’s usage rate was 78%. Other web browsers, Firefox, Microsoft Edge, Safari, and Opera followed at a far distance.
Furthermore, Google Chrome’s browser usage rate on mobile saw a slight dip in the first quarter of 2022. Similarly, the PC version of this platform was also utilized less and less frequently by Vietnamese users. Coc Coc, meanwhile, gained four percentage points in popularity and two percentage points in user preference compared to the previous quarter.
Boasting 2x speed compared to Google Chrome and other features such as hassle-free video downloading directly from the browser, Coc Coc is attracting users through solving their pain points, the Decision Lab reported. Perhaps it is through such an insightful understanding of the local market that Coc Coc was able to win against global competition.
On mobile, Coc Coc had shown significant growth, with 7% more Vietnamese users turning to the local browser, indicating a 78% growth in usage. Additionally, Coc Coc was the go-to mobile browser for 8% of Vietnamese users, marking a 60% increase in consumer preference.
Established in 2010 with its “user-first” motto, Coc Coc has helped push Vietnam’s digital transformation. It currently has a total user base of 25 million, with its search engine particularly attracting more than 574 million monthly queries.
Coc Coc continuously improves its products. Its latest update in March included an “e-Government” feature, where Vietnamese can quickly and accurately look up personal income tax, permanent residence registration, birth certificates, and vehicle registration, among others.
Along with the “e-Government” feature, Coc Coc is also contributing to narrowing the gap between Vietnamese citizens, businesses, and the government through easy access to information about public services. State agencies also use the platform to disseminate regulations on administrative procedures.
“Thereby, not only serving the Vietnamese people better, Coc Coc can also promote the development of digital government, all-people digital society and contribute to the National Digital Transformation Plan,” a press release from Coc Coc read.
Coc Coc is one of the few made-in-Vietnam products that can compete with international giants. Zalo, another homegrown tech product, is also shaking up the social media landscape. A separate survey by Decision Lab found that Zalo almost outperformed Meta’s Facebook in the fourth quarter of 2021.
Source: Vietcetera
