Key Responsibilities
Media & Digital Marketing Planning
- Develop and execute Media and Digital Marketing plans aligned with project marketing strategies and business objectives across different sales phases.
- Recommend media budget allocation, channel selection, and marketing solutions to maximize campaign effectiveness.
- Prepare media plans covering both online advertising platforms and offline channels.
- Coordinate with relevant teams to ensure consistent execution across all project marketing activities.
Digital Campaign Management & Optimization
- Execute and monitor advertising campaigns across online platforms, including Facebook, Google, TikTok, Zalo, YouTube, and other digital channels, as well as offline media such as billboards, LED/LCD screens, and print advertising.
- Track and optimize key performance indicators, including reach, engagement, leads, CPL, CPA, and conversion rates.
- Conduct A/B testing, remarketing, and other optimization initiatives to improve campaign performance.
- Work closely with the Sales team to evaluate lead quality, conversion rates, and opportunities to improve lead generation effectiveness.
Digital Asset & Media Partner Management
- Manage and monitor project digital assets, including websites, landing pages, fan pages, and other digital communication channels.
- Coordinate with and evaluate Media and Digital agencies and other external partners.
- Ensure campaign timelines, execution quality, and media spending comply with approved plans and budgets.
- Manage and optimize digital marketing tools, tracking systems, and marketing automation solutions.
- Collaborate with the Communications and Content Specialist to align content, messaging, and digital media activities.
Data Analysis & Performance Reporting
- Monitor, consolidate, and analyze digital marketing performance data.
- Develop and maintain reporting systems and dashboards to track campaign effectiveness.
- Evaluate media investment performance and recommend improvements to optimize marketing results.
- Prepare regular campaign performance reports for management.
Requirements
Education & Experience
- Bachelor's degree or higher in Marketing, Communications, Business Administration, or a related field.
- At least 5 years of experience in Media, Digital Marketing, or Performance Marketing.
- Experience working with real estate developers, Media/Digital agencies, or large organizations with significant digital marketing operations is preferred.
- Proven experience managing multi platform digital campaigns and media budgets.
- Strong understanding of customer behavior, digital media trends, advertising platforms, and offline Out of Home (OOH) media.
Skills & Competencies
- Strong skills in developing and executing Media Plans and Digital Marketing Plans.
- Hands on experience managing and optimizing digital advertising campaigns.
- Proficiency in Meta Ads, Google Ads, TikTok Ads, GA4, GTM, Looker Studio, or equivalent tools.
- Strong analytical skills, with the ability to evaluate media ROI and recommend data driven improvements.
- Experience managing, coordinating, and evaluating the performance of agencies and media partners.
HOW TO APPLY: Please send your CV to the consultant in charge:
E-mail: tuan.le@ev-search.com
All applications will be considered without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any other non-merit factor.
