DTC Management

Overview

This position is responsible for defining, leading, and continuously enhancing a direct-to-consumer (DTC) digital platform and membership ecosystem to deliver a high-quality, seamless, and engaging user experience. The role combines strategic planning, operational execution, and data-driven analysis to drive user acquisition, retention, loyalty, and overall business growth through effective campaigns, promotions, and partnerships.

Key Responsibilities

Digital Strategy & Growth

• Develop and implement DTC strategies aligned with overall business and brand objectives to strengthen digital presence and application adoption

• Identify growth opportunities to improve user engagement, CRM conversion, and retention through targeted campaigns and ecosystem partnerships

• Collaborate with cross-functional teams, including Marketing, IT, and regional stakeholders, to ensure consistent customer experiences across digital and physical touchpoints

App & Membership Operations

• Manage day-to-day operations of the membership application, ensuring system stability, continuous optimization, and high user satisfaction

• Oversee voucher and member benefit operations, ensuring timely and accurate execution

• Partner with regional IT and operations teams to test, launch, and localize digital features for the local market

Campaign Planning & Execution

• Plan and execute digital and membership marketing campaigns, ensuring effective budget utilization and cost control

• Own and maintain the membership campaign calendar, aligning regional initiatives with local market priorities

• Design and manage voucher, reward, and loyalty mechanics in collaboration with Marketing and functional leaders

• Ensure seamless coordination between app-based campaigns and in-store execution

• Monitor, analyze, and report on campaign performance, providing insights and recommendations for continuous optimization

Requirements

• Bachelor’s degree in Business, Marketing, Information Technology, or a related discipline

• Minimum of 3 years of relevant professional experience

• Proven experience in developing digital campaigns, conducting competitive analysis, and using data insights to support business decisions and growth initiatives

• Proficient in English for cross-regional collaboration

• Experience in identifying, engaging, and managing partnerships with external vendors or agencies

• Strong proficiency in Excel, PowerPoint, and related tools, with the ability to present data and strategies clearly and persuasively

• Hands-on, open-minded, and data-driven mindset with strong problem-solving capabilities

HOW TO APPLY: Please send your CV to the consultant in charge:

Ms. Tram Bui

E-mail: tram.bui@ev-search.com

All applications will be considered without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any other non-merit factor.