Key Responsibilities
Product Development & Innovation (NPD)
- Innovate & Develop: Support the development and execution of innovative products and marketing initiatives, from ideation to commercialization.
- Product Lifecycle Management: Manage the entire product lifecycle—from New Product Development (NPD) to post-launch evaluation and phase-out.
- Consumer Insights & Trends: Utilize market research, consumer insights, and trend analysis to define product specifications, packaging, and positioning.
- Cross-functional Leadership: Coordinate with R&D, Procurement, QA, Production, and Sales teams to ensure product quality and supply continuity.
Strategic Marketing & Brand Management
- Brand Strategy: Develop and implement brand strategies, positioning, and long-term equity of the product portfolio.
- Go-to-Market Strategy: Own the go-to-market (GTM) strategy for new launches, ensuring accurate messaging and market positioning.
- Marketing Communication: Lead marketing communications, including advertising, digital strategies, and promotional activities, to enhance brand visibility.
- BTL & Activation: Focus on Below-the-Line (BTL) marketing strategies, including promotional programs, activation, and channel optimization to increase market share.
Commercial Performance & Operation
- Profitability Management: Monitor product performance, margin, cost efficiency, and growth targets.
- Budgeting: Manage the marketing budget and ensure cost-effective utilization of resources.
- Sales Alignment: Collaborate closely with the sales team to set pricing strategies and ensure successful product execution in the market.
Leadership & Team Management
- Team Leadership: Lead, train, and mentor the product marketing and brand teams.
- Agency Management: Manage relationships with advertising, design, and PR agencies.
Required Qualifications & Skills
- Experience: Minimum 5+ years of tactical and strategic marketing, brand management, or product management experience, preferably in FMCG/Consumer Goods.
- Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or related fields.
- Strategic Thinking: Proven ability to identify market trends and turn them into actionable product initiatives.
- Analytical Skills: Strong ability to analyze market research data, sales metrics, and financial performance.
- Leadership: Demonstrated leadership skills with the ability to influence cross-functional teams.
- Communication: Excellent negotiation and communication skills.
HOW TO APPLY: Please send your CV to the consultant in charge:
E-mail: tisa.setia@ev-search.com
All applications will be considered without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any other non-merit factor.
