Key Responsibilities
Event & Field Marketing
- Plan and execute in person and virtual marketing events, including conferences, webinars, workshops, roundtables, and community meetups.
- Manage end to end event operations, including venue selection, vendor coordination, speaker management, attendee engagement, budgeting, and event delivery.
- Develop and manage strategic partnerships, sponsorship opportunities, and co marketing initiatives to increase brand visibility and audience reach.
- Build and maintain strong relationships with external partners, communities, and industry stakeholders while tracking partnership performance and ROI.
Demand Generation
- Design and execute integrated demand generation campaigns across online and offline channels to drive qualified leads and pipeline growth.
- Create engaging event themes, content strategies, and lead nurturing programs aligned with different stages of the customer journey.
- Collaborate closely with Sales, Product, and Engineering teams to develop compelling messaging, technical content, and go to market initiatives.
- Gather market feedback, customer insights, and competitive intelligence to support business and product strategy.
Content & Marketing Assets
- Develop and manage marketing materials, including brochures, one pagers, case studies, sales presentations, and event collateral.
- Ensure brand consistency and maintain up to date content tailored to target audiences and marketing channels.
Lead Management & Performance Tracking
- Track, qualify, and nurture leads generated through events and marketing campaigns using CRM and marketing automation tools.
- Partner with Sales teams to ensure effective lead handover and conversion tracking.
- Measure campaign and event performance through key metrics such as lead generation, pipeline contribution, ROI, and customer acquisition cost.
Requirements
- 1 to 3+ years of experience in Growth Marketing, Demand Generation, Field Marketing, Event Marketing, or related B2B marketing roles.
- Proven success in organizing and executing events, webinars, and campaigns that generate qualified leads and business opportunities.
- Strong understanding of lead management, CRM systems, marketing automation, and campaign performance measurement.
- Experience working cross functionally with Sales, Product, and Engineering teams.
- Ability to manage partnerships, sponsorships, vendors, and external stakeholders.
- Strong project management, budgeting, and communication skills.
- Analytical and data driven mindset with the ability to translate insights into growth initiatives.
- Interest or experience in AI, SaaS, technology startups, or emerging technologies is highly preferred.
- Experience working with startup ecosystems, founder communities, accelerators, or SMB networks is a plus.
- Existing relationships within technology, AI, or startup communities would be advantageous.
HOW TO APPLY: Please send your CV to the consultant in charge:
E-mail: ngoc.truong@ev-search.com
All applications will be considered without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any other non-merit factor.
