Overview:
My client is hiring a Head of Growth and Digital Marketing to lead global efforts in driving user acquisition, engagement, and retention for innovative, digital-first telecommunications brands. This strategic role will report to the VP of Consumer Marketing and involve crafting and executing growth strategies that leverage data insights, experimentation, and customer-focused solutions. The position also includes managing a team of 2-3 direct reports while collaborating with internal stakeholders, external vendors, and partners.
Key Responsibilities:
- Strategic Planning: Develop and execute data-driven growth marketing strategies to achieve ambitious business goals.
- Go-to-Market Leadership: Oversee the execution of go-to-market plans to deliver key commercial outcomes.
- Performance Optimization: Analyze data and performance metrics to uncover insights and continuously improve marketing effectiveness.
- Experimentation and Testing: Design and conduct A/B tests and other digital experiments to refine user experiences and maximize conversion rates.
- Channel Management: Optimize all marketing channels, both organic and paid, for efficiency and impact.
- Performance Monitoring: Track campaign results and adjust strategies based on actionable insights.
- Stakeholder Collaboration: Build and maintain relationships with internal leadership, vendors, and partners.
Requirements:
- Experience: At least 10 years of experience in growth or digital marketing, with a proven track record in user acquisition, engagement, and retention in fast-paced environments.
- Analytical Skills: Proficient in data analysis, with the ability to translate metrics into actionable strategies.
- Technical Expertise: Hands-on experience with digital marketing platforms, CRM systems, and martech tools.
- Experimentation: Skilled in A/B testing and conversion rate optimization techniques.
- Leadership: Demonstrated ability to build, lead, and develop high-performing teams.
- Collaboration: Strong communicator and team player, capable of influencing cross-functional teams and aligning diverse stakeholders.
- Global Perspective: Experience managing campaigns across multiple markets and audiences.
- Industry Knowledge: Familiarity with telecommunications, digital-first businesses, or startups is a significant advantage.
How to apply: Please send your CV to the consultant in charge
Email: anh.pham@ev-search.com
All applications will be considered without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service or other non-merit factor.
