Key Accountabilities:
- Build and maintain the national HORECA database through integration and consolidation of HORECA assessments
- Align with Trade Marketing team in the definition of trade & route to market strategy, clarifying HORECA outlets’ requirements
- Define customer trading terms (e.g. bonus, credit, discounts) for HORECA outlets in the commercial planning, following guidelines from Head of Trade
- Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for the HORECA channel
- Customize trade programs for HORECA’S reality
- Leverage programs developed by Brand teams
- Increase levels of HORECA trade support and loyalty by enhancing understanding of the HORECA trading environment and establishing close working relations with the HORECA trade
- Coordinate implementation of brand and trade programs in HORECA outlets
- Manage an efficient and effective HORECA team through on-job training, motivation and staff development in order to deliver brand and trade programs that are superior to the competition in this channel.
- Ensure that HORECA team and HORECA trade partners are well-trained
- Minimize commercial risks in the HORECA channel
- Manage the productivity & cost optimization of the HORECA channel (trade spend effectiveness)
- Develop credit risk directives for HORECA accounts
- Manage equipment and material, to ensure the maximization of asset usage
- Champion innovation in development of trade programs in order to ensure competitive advantage in the HORECA channel
- Ensure that HORECA team captures innovative ideas from customers and consumers.
Job Requirement/ Qualifications:
- Bachelor's degree in Business Administration or related major
- Minimum 5 years’ experience in HORECA sales (frozen food or meat).
- Experience in sales planning in channel for Retails/ Ecommerce/ FMCG industry is a plus
- Able to design & run sales forecasting in collab with internal functions
- Strong planning & sales project management skills
- Good communication both in English and Vietnamese
- Be able to work at all levels team players, and detail-oriented
Working location: Hanoi, Vietnam
Interested candidates can send their resumes to diemthuy.nguyen@employmentvietnam.com for a confidential discussion.
