Job Overview:
- Own integrated go-to-market for an assigned vertical. Drive local brand awareness, thought leadership, and demand; localize corporate campaigns; lead events; and coordinate closely with regional/HQ teams.
Key responsibilities:
- Own integrated marketing strategy and build annual/quarterly plans and budgets with regional teams.
- Lead local brand awareness and thought leadership campaigns with PR, Social, and Content.
- Act as the regional IMM: coordinate local activities and provide field support in sync with global marketing.
- Localize corporate campaigns, product launches, and marketing materials; optimize based on performance and feedback.
- Lead content translation/localization for regional website and assets.
- Coordinate paid and earned thought leadership activities with verticals and segment HQ.
- Manage end-to-end events (budget, vendors, logistics) with regional/HQ; align with customer-facing and marketing teams.
- Use events/webinars/tradeshows/executive briefings/customer events strategically to support vertical goals.
- Measure outcomes and continuously improve using campaign data and insights.
Main Requirements:
- Proven experience (5+ years preferred) in developing and executing integrated Go-toMarket (GTM) strategies, specifically within the technology industry (ideally in CPaaS or AI/SaaS solutions).
- Experience managing end-to-end events (including logistics, vendor management, and budget) that strategically support business objectives.
- Strong track record in annual/quarterly marketing planning and budget management.
- Expertise in driving local brand awareness and thought leadership campaigns (PR, Social, Content).
- Demonstrated ability to localize global corporate campaigns, product launches, and marketing assets effectively.
- Proficiency in using campaign data and insights for continuous improvement and outcome measurement.
- Excellent coordination and communication skills to act as a Regional Integrated Marketing Manager (IMM) and align with HQ/regional teams.
- Fluent in English (written and verbal) is mandatory.
*Note: Sign-on bonus available
HOW TO APPLY: Please send your CV to the consultant in charge:
Mr. Phong Le
Email: phong.le@ev-search.com
All applications will be considered without regard to race, color, religion, sex (inclusing pregnancy and fender identity), national origion, political affiliation, sexual orientation, mariatal status, disability, genetic information, age, membership in an employee organization, parental status, military service or other nonmerit factor
