Key Responsibilities
Sales Strategy & Market Expansion
- Develop and implement the sales strategy for Vietnam’s Industrial Automation business to achieve sustainable growth targets.
- Accelerate the expansion of the company’s own-brand automation solutions across key manufacturing sectors.
- Identify emerging opportunities and prioritize high-growth industries through targeted market development strategies.
- Drive adoption of smart manufacturing, automation, and energy-efficient technologies that address customer business needs.
Solution-Oriented Business Development
- Champion the shift from product-focused selling to value-driven solution sales.
- Create industry-specific strategies tailored to different manufacturing verticals.
- Deliver integrated automation, digitalization, and energy management solutions.
- Understand customer operational challenges and translate them into scalable, business-focused solutions.
Channel & Partner Management
- Develop and execute an effective partner ecosystem strategy, including distributors, system integrators, OEMs, and machine builders.
- Establish partner governance processes covering recruitment, enablement, performance management, and engagement.
- Foster strong collaboration between direct sales teams and channel partners to optimize market coverage and business results.
- Lead joint business planning, co-selling initiatives, and solution development with strategic partners.
Customer Relationship & Market Leadership
- Build and maintain long-term relationships with key customers and senior decision-makers.
- Position the organization as a trusted advisor in Industry 4.0, digital transformation, and sustainable manufacturing.
- Lead executive-level customer engagements, workshops, demonstrations, and innovation programs.
Team Leadership & Organizational Development
- Lead and develop the Industrial Automation team, including Sales, Field Application Engineers (FAE), Sales Operations, and Solution/Application specialists.
- Cultivate a high-performance culture focused on customer success, innovation, and solution excellence.
- Drive talent development through coaching, mentoring, succession planning, and performance management.
Strategic Alliances & Ecosystem Development
- Expand relationships with system integrators, OEMs, and technology partners.
- Establish long-term partnerships that strengthen solution offerings and market competitiveness.
- Drive scalable, partner-led growth initiatives to accelerate business expansion.
Regional & Cross-Functional Collaboration
- Partner with regional and global stakeholders to align business priorities and product strategies.
- Support collaboration across Southeast Asia to leverage regional opportunities and best practices.
- Coordinate across multiple business units to deliver comprehensive end-to-end customer solutions.
Qualifications
- Minimum 10 years of experience within industrial automation, manufacturing technologies, industrial equipment, or related solution sales environments.
- At least 5 years of leadership experience managing commercial and/or technical teams.
- Demonstrated expertise in:
• Industrial and factory automation technologies
• Smart manufacturing and Industry 4.0 initiatives
• Manufacturing digital transformation
• Energy management, efficiency, and sustainable industrial solutions
- Experience within Vietnam and/or Southeast Asian manufacturing markets is highly desirable.
Languages
- Fluent English communication skills are required.
- Vietnamese language capability is preferred.
- Mandarin proficiency is considered a significant advantage.
HOW TO APPLY: Please send your CV to the consultant in charge:
E-mail: valerie.richie@ev-search.com
All applications will be considered without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any other non-merit factor.
