PRIMARY ACTIVITIES
To develop marketing strategies and implement tactical plans to ensure marketing and sales objectives for a particular product or group of products are met.
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Develop brand plans, analyze market research findings, prepare budget, evaluate inventory requirements, design promotional campaigns and integrate management inputs to establish the strategic direction of the product in terms of profit, market share, growth and desired market positioning.
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Plan strategies, evaluate, align and integrate factors for effective branding of the product; optimize pricing based on market price dynamics; facilitate adaptation of product packaging to local setting; manage product life cycle in view of initiatives for new indications, extensions, modifications and other life cycle strategies.
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Ensure that product marketing strategies and tactical programmes are developed and implemented to improve market performance.
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Facilitate implementation of market intelligence strategies; gather, validate and analyze competitive market information; set parameters and direct execution of market research.
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Ensure that new products/service ideas are developed and evaluated effectively.
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Plan, lead, organize, direct and manage events related to pre-launch, launching, regular PM functions and other special projects; address logistical and administrative requirements to ensure availability of necessary resources
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Develop advertising, promotion and communication campaigns
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Conduct training for Medical Representatives as needed, including Product Knowledge, Obstacle Handling and Promotional Materials.
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Establish network of Key Opinion Leaders who will be instrumental in building the scientific agendas of meetings and CME activities and will provide customer input for planning purposes.
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Liaise with Key Prescribes / Key Hospitals for better market understanding.
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Establish contacts, form affiliations, make proper representation of the company and participate in meetings, conventions and network building opportunities (e.g. medical societies).
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Work with FF team/regulatory/medical team to ensure central and hospital formulary listing.
Education, Experience & Competencies
Desired Experience/Education
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University graduate in Pharmacy /Medicine or Economics
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2 - 3-year experiences as a Product Manager is preferred.
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Marketing or management qualification preferred but not essential.
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Strong analytical skills required. Needs to be able to analyze data and develop appropriate marketing strategies to address market conditions. Must track and monitor performance of the brand. Must work closely with FF management to ensure that strategies are appropriately implemented. Must work closely with market access teams and FF to ensure reimbursement and hospital accessibility
Professional Competencies Required
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Sound knowledge of products and diseases and the health care system.
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Good understanding of sales and marketing principles and process, commercial acumen.
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Good decision-making, planning and project management, problem solving and analytical skills.
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Effective sales, relationship building, communication and negotiation skills.
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Proficiency in computer software (MS Office).
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Effective English language skills.
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Communication skills
Should you be interested in applying for this position, please directly apply or send your CVs to minh.truong@ev-search.com
