Product Manager

1. Job Summary

In this role, you will take ownership of core product and business metrics across activation, conversion, retention, and monetization. By combining data analysis with customer insights, you will identify growth opportunities, define product priorities, and make strategic decisions that deliver measurable business impact.

Working closely with Engineering, Design, Customer Success, and Marketing teams, you will shape the product roadmap, address merchant pain points, and explore AI-powered page-building capabilities to enhance the product offering and support sustainable growth in global markets.

If you are passionate about building customer-centric products, turning insights into actionable improvements, and driving measurable business outcomes, we would love to hear from you.

2. Key Responsibilities

• Drive product performance: Take ownership of key business metrics, including paid stores, activation, retention, churn, and ARPU, supported by regular monthly performance tracking and reporting.

• Improve customer retention: Analyse churn across different cohorts and customer segments, distinguishing between uninstalls and plan downgrades, to identify root causes and develop initiatives that improve retention.

• Optimise the merchant journey: Improve the end-to-end user experience, from app installation and first-page publication to paid plan conversion, by monitoring funnel performance and addressing conversion drop-offs.

• Lead monetisation initiatives: Identify and execute opportunities across subscription plans, pricing, and packaging to increase revenue and encourage upgrades to higher-tier offerings.

• Drive data-informed product discovery: Gather customer insights through interviews, customer support platforms, Customer Success feedback, and product usage analytics. Develop and validate hypotheses through A/B testing to guide product decisions.

• Own product strategy and roadmap: Define product priorities and translate strategic objectives into clear PRDs, user stories, and delivery requirements for three Engineering squads (approximately 12 engineers). Maintain requirements 1–2 sprints ahead within a Dual-Track Agile workflow.

• Ensure effective product delivery: Collaborate with Product Design to develop intuitive user experiences and workflows, while working closely with Delivery, Tech Leads, and QA to ensure timely, high-quality feature releases.

• Develop integrated product experiences: Work with adjacent product teams to create complementary solutions and independently measure the performance of combined product offerings.

• Explore AI-driven innovation: Shape the product's AI-powered page-building strategy, including MCP and agent integrations, while evaluating competitive solutions such as Shopify Sidekick and emerging AI-native page builders.

• Strengthen go-to-market execution: Partner with Customer Success and Marketing to improve merchant onboarding, in-app communications, product announcements, and app marketplace presence, helping users discover and maximise product value.

3. Qualifications & Requirements

Main Requirements

• At least 3 years of experience as a Product Manager or Product Owner within a SaaS environment, with direct ownership of key product or business metrics such as activation, conversion, retention, or revenue.

• Demonstrated success in improving product performance or business outcomes through data-driven decisions, supported by clear examples and measurable results.

• Strong analytical capabilities, with hands-on experience in funnel analysis, cohort analysis, retention measurement, and A/B testing.

• Comfortable using SQL and/or BI dashboards to support product decisions.

• Solid product discovery and prioritisation skills, including customer research, problem definition, hypothesis validation, and prioritisation frameworks such as RICE or Impact vs. Effort.

• Strong documentation skills, including experience developing PRDs, user stories, and acceptance criteria, and collaborating with Design and Engineering teams in Agile/Scrum environments.

• Good command of English, particularly in reading and writing, with effective spoken communication skills.

• Strong business acumen and understanding of subscription-based business models, pricing and packaging strategies, and SaaS unit economics.

Preferred Qualifications

• Experience with Shopify apps, eCommerce platforms, page builders, no-code solutions, or conversion rate optimisation (CRO).

• Familiarity with Product-Led Growth (PLG), freemium-to-paid conversion, and pricing and packaging initiatives.

• Hands-on experience with AI/LLM-based products or AI-powered features in production environments.

• Experience operating an eCommerce store or building landing pages for online businesses.

• Familiarity with tools such as GA4, Mixpanel, PostHog, Power BI, Figma, ClickUp, Jira, or Claude.

HOW TO APPLY: Please send your CV to the consultant in charge:
Ms. Dieu Nguyen
E-mail: dieu.nguyen@ev-search.com
All applications will be considered without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any other non-merit factor.