Product Marketing Head

    Reports to: Deputy CEO – Commercial
    1. Key Responsibilities


    Market Research and Competitor Analysis

    • Research market trends, customer behaviour, and emerging electronics and home appliance technologies.
    • Analyze competitors’ product strategies and propose appropriate counter-strategies.

    Product Lifecycle Management

    • Develop pricing plans, sales strategies, and product positioning for each product stage.
    • Monitor inventory turnover for products.
    • Manage the business performance of each product, ensuring revenue and profit targets are met.
    • Collaborate with Sales, Marketing, Production, and Service teams to implement sales support, warranty, and customer care programs.

    Team Management and Talent Development

    • Recruit, train, and develop the product management team to enhance expertise and performance.
    • Establish KPI-based performance evaluation mechanisms and encourage innovation within the team.
    • Maintain a professional work environment, fostering teamwork and creativity in product development.


    2. Job Requirements

    • Bachelor's degree or higher in Business Administration, Marketing, Economics, or related fields.
    • At least 10 years of experience in the consumer goods industry, with a minimum of 5 years in a senior management role.
    • Strong knowledge of product strategy, lifecycle management, and pricing strategies.
    • Proficiency in market data analysis, product evaluation, and business planning.
    • Strong leadership, team management, and project coordination skills.
    • Excellent communication, negotiation, and collaboration skills with both local and international partners.
    • Proficient in data analysis tools, business reporting, and product management software.
    • Strategic thinking, creativity, and adaptability to market changes.
    • Willingness to travel as required.
    • Good command of English

    HOW TO APPLY: Please send your CV to the consultant in charge:
    Ms. Uyen Tran
    E-mail: uyen.tran@ev-search.com

    All applications will be considered without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any other non-merit factor.

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