Key Responsibilities
Market Expansion & Go-to-Market Leadership
- Develop and execute comprehensive growth strategies for Temu's South Korea business, driving revenue growth, merchant acquisition, category development, and long-term market leadership.
- Design and implement localized go-to-market plans that reflect Korean consumer preferences, market dynamics, competitive landscapes, and regulatory requirements.
Strategic Partnerships & Seller Ecosystem Development
- Establish and manage executive-level relationships with Korean brands, manufacturers, distributors, wholesalers, and key retail partners.
- Lead high-value commercial negotiations involving partnership structures, pricing models, onboarding processes, compliance standards, and long-term collaboration agreements.
Category Growth & Portfolio Management
- Define and execute category strategies covering assortment optimization, pricing competitiveness, supplier management, quality control, and new category expansion.
- Drive category performance through demand planning, SKU optimization, inventory management, and product lifecycle strategies tailored to local market needs.
Merchant Success & Enablement
- Provide strategic guidance to sellers on domestic and cross-border e-commerce opportunities, including localization, fulfillment, logistics, compliance, and customer experience best practices.
- Design scalable programs to onboard, educate, and accelerate the growth of merchants and brands on the platform.
Market Intelligence & Strategic Planning
- Conduct in-depth analysis of South Korea's e-commerce industry, consumer behavior, emerging trends, competitive activities, and policy developments.
- Translate data-driven insights into actionable recommendations that support business growth and executive decision-making.
Cross-Functional Stakeholder Management
- Serve as the primary business owner for the South Korea market, partnering closely with regional and global teams across Operations, Marketing, Product, Supply Chain, Legal, Compliance, and Public Policy.
- Align local market priorities with broader organizational objectives to ensure successful execution and sustainable growth.
Innovation & Strategic Initiatives
- Identify and lead new growth opportunities, including category launches, seller acquisition programs, strategic partnerships, and private-label initiatives.
- Drive scalable and compliant business expansion while contributing to broader regional growth objectives.
Qualifications
- Minimum 8 years of experience in business development, marketplace operations, account management, category management, brand management, or related commercial functions.
- Established network within South Korea's seller, merchant, brand, distributor, and retail ecosystems is strongly preferred.
- Strong analytical mindset with the ability to leverage market insights and data to drive strategic business decisions.
- Deep understanding of South Korea's e-commerce, retail, and consumer market environment.
- Proven commercial negotiation, stakeholder management, and communication skills.
- Demonstrated entrepreneurial mindset with a strong ability to identify and develop new business opportunities.
- Experience working with regional and global cross-functional teams in a fast-paced environment is an advantage.
- Professional fluency in both Korean and English is required.
HOW TO APPLY: Please send your CV to the consultant in charge:
Email: len.truong@ev-search.com
All applications will be considered without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any other non-merit factor.
